Small Business Marketing

Small Business Marketing Consultant in Longview Texas

Opening at 9:00 AMOpen today until 7:00 PMOpening at 9:00 AM tomorrowOpen today until 5:00 PMOpening at 9:30 AM tomorrowOpening at 9:30 AMOpening at 9:00 AM on MondaySorry, we're closed

Call (903) 539-0891

More Active Buyers to Your Business

Are local buyers even aware that your business exists?

Active local buyers must know that your company is there to meet their needs.

Your website must attract the right type of clients, and position you as the obvious choice.

In today's business world, your website must be able to:

Come out on top in the search engines

Be mobile responsive and friendly

Have a load time of less than 2 seconds

Have an appealing look to prospects

Be able to be found by qualified clients

Are you tired of hearing from so called "gurus" that they can get your business on the first page of Google?

A better question is: What would it be like for local buyers to find your website online when they are looking to buy the services or products you offer?

How We Perform Websites Assessments:

When we perform website assessments we are looking for one thing: Is your website attracting local buyers?

Sure, I can tell you all of the individual steps and things that we look for, but unless you are experienced with setting up and optimizing websites, I'm wasting both of our times. We run through a set of proven methods to determine how your website stacks up against the competition and where does it need improving.

Questions we will answer for your business during our website assessment:

Are local buyers finding your business's website during searches?
How are your competitors getting local buyers to their website?
What can be done to improve your business website's ability to attract local traffic and convert them into buyers?
How do local buyers look for products and services that your business sells?
How does your business's reputation stack up against your competitor's?
Is your website user friendly?
Has Google determined that your business website is mobile compatible?
Is there any information online- either on your website or offsite that is affecting why more local buyers are not coming to your site?
Does your business website position your business as the obvious choice for your products or services?

Our finished website assessment will be an 8 minute video that will answer all of the questions above and show solutions on how to get your business more local website traffic that can be converted into local buyers.

Marketing:

What is your true cost to get a new client?

Client acquisition cost is the most misunderstood facet of business.

You must know the actual cost of acquiring a new client, and also the lifetime value of a client.

How is Client Acquisition Cost Determined?

This is both a simple, yet complex formula to determine the actual client acquisition cost. It does involve keeping very good records and also being able to be honest with yourself about the results.

The first step is to determine what methods are actually bringing in clients. Are you doing print media ads, Google PPC, Facebook Ads, or others? Take the actual cost and then see how many new prospects are coming in. You do need to keep accurate records during this time.

You will also want to split test. Split testing is when you separate the various means of results to determine which method is most effective.

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